Harley Davidson

Harley Davidson What picture immediately springs into mind when Harley-Davidson is mentioned? The average person in an association game would likely say, "motorcycle". Indeed, Harley and motorcycle seem almost synonymous. Harley-Davidson is a household name to motorcycle enthusiasts, and the company is inarguably successful. In fact, they just celebrated their 100th anniversary in 2003. However, success was not always easy for this well-known company. It is no secret that they went through a major crisis in the mid-1980's. Ozley and Teerlink (2000) explain that during this time, "The ferocious competition from Japanese imports coupled with quality problems, lagging product design and development, and high manufacturing costs, created a major crisis at the motorcycle maker..."The crisis situation above is far from obsolete in today's society. In fact, it seems to be a most prevalent topic at present, especially during the election season as politicians discuss the countless jobs which are rapidly bei ng shipped overseas where companies can acquire cheaper labor.Harley-Davidson 1000 cc HT 1916