Mkt 421 †Marketing Plan - Pepsi B Energy Marketing Plan...

Marketing Plan STUDENTS MKT 421 University of Phoenix DATE Professor Pepsi B Energy Marketing Plan: Phase One Pepsi is performing a marketing control of their recent release of the Pepsi Diet Slim can, evaluating the successes and the failures of product. Based on the market successes of the Pepsi Diet Slim can, Pepsi is planning to develop a sugarcane-based Pepsi energy drink consisting of vitamin B12 and other B vitamins. This new product is packaged in a format similar to the Pepsi Diet Slim to offer a new look to Pepsi’s soda cans and to compete with the irregular shapes of existing energy drinks. Pepsi B Energy is to cater to customers who want to drink a healthier†¦show more content†¦Finally, Vitamin B9 (folic acid) helps to produce red blood cells and maintain the body’s DNA (American Cancer Society, n.d). Pepsi B Energy uses this complex infusion of B vitamins to help increase energy and make this soft drink essentially healthier than a regular cola drink. Available in Diet and Caffeine free, Pepsi B Energy will become the energy drink of the future. Importance of Marketing to Pepsis Organizational Success Marketing is â€Å"an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationship in ways that benefit the organization and its stakeholders† (Kotler Keller, 2009, p. 5). The main scope of marketing is to identify and to meet social and human needs. PepsiCo understands that as an international food and beverage organization that reaches millions of consumers daily, the agenda of its marketing campaigns can determine the success or failure of the company. PepsiCo has promoted responsible advertising to all consumers by adhering to the Consolidated ICC Code of Advertising and marketing Communication Practice. PepsiCos marketing campaigns promote healthy choices, particularly to children under 12 (PepsiCo Inc., 2010). PepsiCos healthy marketing helps attract new customers, keeps PepsiCo focused on satisfying its customers after they bu y

Poverty In Kenya Essay - 1262 Words

Kenyan Assignment Kenya is a country rich in wildlife, culture, history, beauty and friendly, welcoming people. It is a country with tourist attractions, but also with areas where no one can imagine that women, children, old people live. There are areas where the disease has no cure, and the children, women, elderly die because of illnesses that in other parts of the world do not exist anymore, or if them exist, there are adequate treatments against them. At first glance when you are looking at the videos and you are reading about Kenya in general, what draws your eyes is the discrepancy between the upper class and the poor, as it points out in powerpoint presented by Elizabeth Ouma. Through the two pictures presented in powerpoint,†¦show more content†¦In the second video, â€Å"Three Generations, One Hope for Health : A Story from Kenya†, are presented the miserable conditions in which people of G live, especially the condition of children and women. There are pre sented three generations suffering from different points of view. The woman being interviewed in the video said, â€Å"I am healthy. I don’t have any problems. My only worry is my children†. But she has a great pain in her soul, pain for her daughter Neema, who has been suffering for four years of Neglected Tropical Disease (NTD) (parasitic worms in the intestines). Due to her illness, the little girl not only suffers in the body, but also her intellectual capacity is lower. The third person in the video that suffers is Neema s grandmother who, although she was a very strong and healthy person during her life, now suffers from Lymphatic Filariasis, and NTD also known as Elephantiasis. What makes anyone that look at those images is the image of the grandmother and the granddaughter who, although weak and suffering, finds the power to cleanse her grandmother s legs from the accumulated worms and the dirt on the road. What is important to emphasize is that poverty and suf fering do not remove the love and dedication from the human heart. Often, the poor find more understanding and love than the rich. It is important to point out that there is a strong bond between the three generations, as the commentator says, â€Å"We are like her daughters, we must care forShow MoreRelatedThe World Bank s Land Conservation Project858 Words   |  4 PagesNATION THAT RECEIVED ITS ASSISTANCE? Shantae Carr April 18, 2017 A PROJECT OF THE WORLD BANK OR IMF THAT CREATED PROBLEMS FOR THE NATIONS THAT RECEIVED ITS ASSISTANCE? Thesis Statement This essay seeks to discuss the World Bank’s Land Conservation Project in Kenya, a project that was funded by the World Bank and resulted in problems for the country. It seeks to go in depth into if the World Bank’s assistance is provided in an unbiased and responsible manner. IntroductionRead MoreThe World Bank s Land Conservation Project817 Words   |  4 PagesThesis Statement This essay seeks to discuss the World Bank’s Land Conservation Project in Kenya, a project that was funded by the World Bank and resulted in problems for the country. It seeks to go in depth into if the World Bank’s assistance is provided in an unbiased and responsible manner. Introduction The World Bank is an international financial institution that provides loans to countries of the world for capital programs. The World Bank Group has set two goals for the world to achieveRead MoreWater Scarcity Of Ethiopia And Water Sanitation842 Words   |  4 Pagesbetween 50 and 100 liters, must be enough and continuous (United Nations, 2014). And the water supply must meet the world Health Organization Guidelines for drinking water quality. This essay will discuss two major problems in two different countries which are water scarcity in Ethiopia and water sanitation in Kenya. Ethiopia is one of the poorest countries in the world and is frequently suffer from famines and droughts. The total population of Ethiopia is about 89.9 million and 42.5 million peopleRead MoreTaking a Look at Malnutrition1761 Words   |  7 Pagescommunities and households, that childhood malnutrition occurs more frequently among children from poorer households and/or poorer communities and that living in deprived communities has an independent effect in some instances†, according to the scholarly essay of â€Å"Malnutrition in Sub – Saharan Africa: burden, causes and prospects†. There is not the need for much research as to why cultural factors could be an issue. A lot of the practices that specific cultures exhibit are traditional, meaning that theyRead MoreGross Domestic Product And Gross National Income858 Words   |  4 Pages(GDP). GDP is defined as the total market value of all final goods and services, produced within a country.1 It summarizes the entire production of an economy into a single number (GDP) and it gauge s a country standard of living. Throughout this essay we will aim to explain both the main components of GDP and it’s differences from other forms of economic measurements, as well as touch upon it’s deficiencies as a measure of welfare. We will also discuss the latest estimated values of GDP inRead MoreImprovement Of Healthcare Developing Countries1765 Words   |  8 PagesWhere there are clinics and hospitals, they are too few, and they are inadequately staffed and equipped. Because of this devastating poverty, about a third of the world’s population lacks adequate access to quality health care, including medicines - a disturbing constant ratio that leaders of the WHO and other public health experts have cited over several decades Poverty is clearly the key element behind the lack of access to health care. The World Health Organization (WHO) has been consistentlyRead MoreChild Labour in Developing Countries Essay1648 Words   |  7 Pagesin, influences his intellectual, physical and social health, to grow up becoming an active vital member of society. Child labour is found in all aspects of the world, especially in developing countries with high poverty and poor schooling opportunities such as, Nepal, India, Kenya, Sub-Saharan Africa, Bangladesh etc. As indicated by the International Labor Organization (ILO) Convention, child labour is characterized as all kids underneath 18 in hazardous occupations or work activities in the workRead MoreThe Environmental Crisis Of Kenya And The United Nations Framework On Environmental Change1453 Words   |  6 Pagesand international organizations try combat the dire effects of the environmental crisis like The Green Belt Movement in Kenya and The United Nations framework on Environmental Change, they create initiatives like sustainable development but they have not succeeded. My essay will introduce my interpretation of the environmental crisis, then follow with the relationship between poverty and affluence discussed by scholars Deborah Sik in, Environment and Development and Maggie Black in , Enter â€Å"Sustainability†Read MoreImpact of Culture on the Spread of Hiv/Aids in Kenya5438 Words   |  22 PagesAbdalla A. Bafagih Professor Trent Newmeyer Sociology of AIDS Soc 309Y1F June 21, 2004 Impact of Culture on the Spread of HIV/AIDS in Kenya a national culture is not a folklore, nor an abstract populism that believes it can discover the people’s true nature†¦.a national culture is the whole body of the efforts made by a people in the sphere of thought to describe, justify and praise the action through which that people has created itself and keeps itself in existenceRead MoreCompare and Contrast Sustainable Education Policy in Kenya and Brazil2184 Words   |  9 PagesCompare and Contrast Sustainable Education Policy In Kenya and Brazil â€Å"Integration of sustainable development to higher education: Innovative practices between federal universities and Bank of Brazil with impact over associative and cooperative production† By Paulo Speller amp; Antonio Augusto dos Santos Soares â€Å"Education for sustainability in† By Dorcas B. Otieno Kenya Organization of Environmental Education (KOEE) (All of the quotations in this essay are from these two papers.) 1 Goals amp; Strategies:

Maine’s Medicaid Essay Sample free essay sample

The province of Maine provides medical coverage for over 260. 000 of its occupants through its Medicaid plan. Healthcare suppliers. including physicians. infirmaries. clinics. and nursing places. submit claims to Medicaid in order to be paid for the services they provide to Medicaid patients. As the 1990s Drew to a stopping point. Maine. like many other provinces. began be aftering for a complete inspection and repair of its Medicaid claims treating systems to follow with the Health Insurance Portability and Accountability Act of 1996 ( HIPAA ) . HIPAA was enacted to standardise the direction of patient wellness and records. and. most notably. the protection of patient privateness. HIPAA provided a deadline of October 1. 2002. to run into its patient privateness and security criterions. Maine had to see a figure of factors in add-on to HIPAA in fixing for its systems inspection and repair. The Medicaid plan. as outlined by the federal authorities. was going progressively complex with new services added. We will write a custom essay sample on Maine’s Medicaid Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page each with codifications and subcodes assigned to them. As a consequence. payments to suppliers were broken down into smaller and more legion pieces. The province besides wanted to offer suppliers entree to patient eligibility and claim position informations online in the hopes of cut downing the volume of calls to the province Bureau of Medical Services. which ran Medicaid under the Department of Human Services ( DHS ) . At the clip. Maine was treating over 100. 000 Medicaid claims per hebdomad on a Honeywell mainframe that dated back to the seventiess. The system was non capable of back uping HIPAA demands or the on-line entree that the province wished to implement. The state’s IT section decided that a wholly new system would be more cost-efficient and easier to keep than an ascent of the old system. This attack contrasted with what some other provinces had done. Nearby Massachusetts. for case. take to deploy a Web portal as an incorporate front terminal to its bing bequest systems. However. the IT staff at the DHS believed a new made-to-order system it would be more flexible because they could do it rule-based in order to suit frequent alterations in Medicaid regulations. The IT staff besides rejected an option to outsource claims treating systems to a service supplier such as Electronic Data Systems ( EDS ) . For such a big and important undertaking. the DHS enlisted a private contractor to work with its IT staff. The province put out a petition for proposals in April 2001. In October 2001. CNSI. one of merely two houses to offer. received the contract for its $ 15 million proposal. The trade called for CNSI to finish and deploy the new processing system by the HIPAA conformity deadline. which was 12 months off. In actuality. the system debuted on January 21. 2005. about 27 months subsequently. However. the severely lost deadline was barely Maine’s biggest job. The new system failed on many degrees. Shortly after its rollout. the new system was rejecting claims much more often than the old system had. Most of the rejected claims were being held up as suspended. a appellation normally applied to claim signifiers that contained mistakes. The suspended file grew rapidly. doing 1000000s of dollars in claims to be held back. Within two months. 300. 000 claims were frozen. The Bureau of Medical Services could maintain up neither with the figure of phone calls nor the processing of the suspended claims. The 65 members of the DHS/CNSI squad worked feverishly to repair package bugs. but their attempts were accompanied by a deficiency of respect for critical direction guidelines. Meanwhile. some suppliers who weren’t acquiring paid were forced to turn away Medicaid patients or even close down their operations. Others sought bank loans to maintain their patterns fluid. Even the state’s fundss were threatened due to the important part of the province budget that Medicaid on a regular basis ate up. Charlene Kinnelly. executive manager of Uplift Inc. . a non-profit-making service supplier for the mentally disabled and mentally ill. reported that the province owed her organisation $ 250. 000. Seven thousand other not-for-profits and healthcare service suppliers had non been compensated decently. Maine began publishing interim payments to suppliers that were based on their mean claims. The claims system package was error-prone. even publishing cheques to physicians for their entire charges for a process alternatively of the sums that were really covered by Medicaid. Overpayments finally recovered by Maine Medicaid totaled $ 9 million. Suppliers were holding trouble make fulling out the new claim signifiers right. which was non a large surprise since some of the signifiers required 30 to 40 Fieldss of information. The wrong signifiers were among those claims that were flagged for the suspended file. CNSI recommended that all suppliers re-enroll so that their information would be complete harmonizing to the new system’s demands. The section chose. alternatively. to reassign bing information from the old system. which was considered uncomplete by the new system. Adding to the pandemonium when the jobs began was the fact that merely 13 people were on staff to manage client service calls from 7. 000 suppliers. The catastrophe cost the province an extra $ 30 million. More than a twelvemonth after turn overing out the new system. Maine was the lone province that still had non satisfied the HIPAA demands. CNSI had neer earlier designed a Medicaid claims system. Furthermore. that the province received merely two proposals. and the one from a house named Keane inquiring twice every bit much money as CNSI’s. should hold been a cause for dismay. J. Davidson Frame. dean of the University of Management and Technology in Arlington. Virgina. described the weak response to the Request for Proposal ( RFP ) as a mark that its demands were unreasonable. Had Maine’s procurance section sensed this at the clip. the RFP could hold been revised and the province probably would hold received more commands that were in line with Keane’s $ 30 million initial proposal. After all. Keane had worked on similar systems. including Maine’s Medicaid eligibility processing. B. Chatterjee. president of CNSI. admitted that his company lacked the experience of working with Medicaid systems and described CNSI as â€Å"a no-name company† looking for an entry-way into claims treating system direction. Chatterjee assumed that his Rockville. Maryland–based information engineering house could trust on terminal users’ Medicaid background to organize a successful squad. Mentioning the scalability demands of the undertaking. CNSI planned the scheduling based on J2EE ( Java Platform Enterprise Edition ) . which was a mismatch with the bequest codification from the old system. Dick Thompson. who was so caput of procurance for the province of Maine. defended the determination to choose CNSI by indicating out that the province was non in a place to overspend and the clip restraints of the HIPAA deadline gave the province small clip to detain its determination. Budget concerns besides prevented the undertaking from being properly staffed. which slowed development during the design stage and hampered response clip once the ailments started stacking up. The squad had trouble acquiring confer withing clip with the Medicaid experts on staff at the Bureau of Medical Services. The DHS IT staff members and CNSI contractors were forced to do judgements about Medicaid regulations and demands without the proper input. The squad so had to reprogram parts of the system once the Medicaid experts became available. One interruption came when the federal organic structure that runs Medicaid extended the HIPAA deadline by a full twelvemonth to October 1. 2003. However. the DHS squad continued to contend against the tide. fixing mistakes. composing new codification to suit Medicaid regulations alterations. and adding storage capacity and treating power to back up the new regulations. Feeling that they would neer catch up. the squad began to take cutoffs. Comprehensive testing of the system was deemed impossible due to clip restraints. Furthermore. despite informing suppliers of the new system and new supplier ID codifications. the province did non offer developing for suppliers on the new system ; nor did the province decently train the staff that would be responsible for fielding calls from suppliers with jobs. When the DHS. now merged with the Department of Behavioral and Developmental Services as the Department of Health and Human Services ( HHS ) . decided to establish the new claims treating system in January 2005. it did so with a clean interruption from the bequest system. There was no backup or parallel system to back up the deployment because the bequest system was incompatible with the new codification Numberss ( stand foring supplier revenue enhancement ID Numberss and patient societal security Numberss ) and electronic claim signifiers. and a parallel system was non executable economically or technically. The one backup program in topographic point was a proviso to pay suppliers for two to four hebdomads based on their mean monthly claims payments in instance of a failed deployment. Within a few yearss of traveling unrecorded with the system. Craig Hitchings. manager of information engineering for DHS. noticed that the system was suspending an remarkably high figure of claims. around 50 per centum or 24. 000 claims in the really first hebdomad. The old system had rejected claims at a rate of 20 per centum on norm. And so the calls started coming in. Suppliers whose claims had been suspended were registering 2nd claims. which were suspended automatically by the system because they were tagged as extras. The Bureau of Medical Services could non rectify the bungled claims about as fast they were coming in. Soon there were 100. 000 claims stuck in the system. Doctors were having statements in the mail for rejected claims over and over. Medicaid was behind on $ 50 million worth of payments . At the same clip. Hitchings and CNSI discovered scheduling and design jobs in the system that limited the size of claim files to an unreasonable 1. 000 lines of codification. Suppliers naming to kick were seldom able to acquire through and suffered through apparently endless waiting periods on clasp when they did. Maine’s health care system was in crisis. and the province budget was in danger of go offing. In March 2005. Maine hired XWave. a undertaking direction adviser specialising in integrating. for over $ 860. 000 to compensate the ship. The jobs persisted and as summer drew to a stopping point. the backlog of suspended claims had reached 647. 000 and suppliers were owed $ 310 million in payments. Rebecca Wyke. caput of Maine’s funding section. awarded a $ 7 million contract to the accounting house Deloitte A ; Touche to do certain that the province would be able to pay its Medicaid duties and to assist screen out the muss of measures. Thompson. who by now had been named CIO by Wyke. brought in Jim Lopatosky. an Oracle database specializer. to make full the function of operations director. Lopatosky and XWave both determined that the undertaking suffered from uneffective undertaking direction and a famine of communicating among Maine’s IT staff. CNSI. and the terminal users. Lopatosky worked to better communications so that workers from the two subdivisions of the squad wouldn’t work on the same parts of the system unaware of what the other was making. He besides prioritized the troubleshooting procedure so that suspended claims could be cleared before less critical work was done. Thompson added another important piece to the mystifier in October 2005 by naming Dr. Laureen Biczak to be the organization’s Medicaid expert. Thompson said. â€Å"It was something we should hold done from the start: have person who knew the concern [ of Medicaid ] working full-time on the undertaking. † Get downing in January 2006. inquiries from suppliers were filtered to Medicaid specializers working under Biczak if they were business-process issues. or to the I T section if they were hardware or package issues. With this filtrating system in consequence. Maine was able to cut down the claim suspension rate to about 15 per centum with the staying 85 per centum of claims being processed decently as paid or denied. However. some suppliers still wondered why so much clip and money was spent on a system that so far has non performed any better than the system it replaced. and. worse. caused injury to healthcare suppliers and their patients. Chatterjee. whose company lost about $ 10 million on the undertaking. believed that CNSI and the province dullard duty for half of the jobs. and suppliers who made errors on their claim signifiers could be blamed for the other half. He besides insisted that Maine is better positioned to travel frontward than other provinces that updated their bing systems instead than constructing state-of-the-art new systems. In fact. CNSI has received extra province Medicaid contracts in the aftermath of its work with Maine. Maine was hopeful that its system would eventually be to the full functional sometime in 2006. Beginnings: Allan Holmes. â€Å"Maine’s Medicaid Mistakes. † CIO Magazine. April 15. 2006 ; Victoria Wallack. â€Å"No One at the Helm: Maine Medicaid Struggles On. † Ellsworth American. December 22. 2005 ; Susan M. Cover. â€Å"Stiffed by Software. † Kennebec Journal. May 1. 2005 ; â€Å"Computer Debacle Could Cost Maine Medicaid Millions in Federal Matching Funds. † World Wide Web. freerepublic. com. September 28. 2005 ; Todd Benoit. â€Å"From a Medicaid Disaster. Hope. † Bangor Daily News. June 25. 2005 ; â€Å"Maine Providers To Receive Payments Delayed by Medicaid Computer System. World Wide Web. ihealthbeat. org. March 7. 2005 ; â€Å"Maine Addresses Medicaid Billing System Problems. † World Wide Web. ihealthbeat. org. April 6. 2005 ; and Victoria Wallack. â€Å"Computer Snafu Could Cost State $ 4 Million. † Boothbay Register. July 21. 2005. CASE STUDY QUESTIONS1. How of import are information systems for Maine’s Department of Health and Human Services? Analyze the impact of its faulty Medicaid claims processing system. 2. Measure the hazards of the Medicaid claims treating system undertaking and cardinal hazard factors. 3. Classify and depict the jobs the Maine Department of Human Services faced in implementing its new Medicaid claims processing system. What direction. organisation. and engineering factors caused these jobs? 4. Describe the stairss you would hold taken to command the hazard in the IT modernisation undertaking. 5. If you were in charge of pull offing this undertaking. what else would you hold done otherwise to increase opportunities for success?

White Castle Systems Case Study Essay Example

White Castle Systems: Case Study Paper Regarded by many as the original fast food chain, White Castle Systems has been most original in its careful and controlled growth strategy. A refusal to franchise domestically has been a unique operations decision in an industry where most fast food chains come into prominence through franchising. While this action has been successful in contributing towards a stronger financial base for the company, this may have been at the expense of additional potential market share. Now, after more than eighty years in the industry, the competition is catching up. Its twenty-four-hours-a-day model and limited menu are easily emulated. As a result, White Castle has begun losing the novelty effect of some of its core competitive advantages. Brand loyalty remains as White Castles single most valuable attribute. This loyalty is achieved by a series of successive, positive experiences and continual reinforcement from childhood through all ages. This cycle of consumer loyalty is complete when parents who grew up eating White Castle return to treat their children to the White Castle experience. White Castle will capitalize on its brand loyalty strength by paying close attention to trends within the childrens entertainment market and bundling those influencers with their current product offerings. Cross-promotion with video game companies, movies, sponsorship of skateboarding contests are a few marketing opportunities which will be considered. This push towards brand loyalty is geared towards attracting newer markets through heavy promotion, and is heavily focused on attracting younger consumers. We will write a custom essay sample on White Castle Systems: Case Study specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on White Castle Systems: Case Study specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on White Castle Systems: Case Study specifically for you FOR ONLY $16.38 $13.9/page Hire Writer White Castle must be careful not to alienate its current group of loyal followers. The organization must continue to sustain its offering of a quality fast food product, while making minor augmentations to the menu to accommodate their changing tastes and eating preferences. Atkins friendly menu additions, and the inclusion of energy formulas are two product differentiations in current demand by the market. Situation Analysis White Castle System, Inc. was formed in Wichita, Kansas, in 1921, by a partnership between Walter Anderson and Edgar Waldo Billy Ingram. In 1916, Anderson developed a different method of preparing a hamburger sandwich by flattening a ball of ground meat and cooking it with onions on a hot griddle for a short period of time. His hamburger sandwich proved popular enough for Anderson to open three hamburger stands in Wichita by 1920. In March 1921, Ingram joined Anderson as a partner in the operation of a fourth location under the name White Castle. The company incorporated in 1924 as the White Castle System of Eating Houses. White Castle soon embarked on a groundbreaking marketing campaign. In the 1920s, the average American had a negative perception about the hamburger sandwich. In an effort to change this attitude and to expand its carryout business, White Castle pioneered the newspaper coupon. First used in St. Louis, a White Castle coupon was good for a carryout order of five hamburgers for the cost of ten cents. The coupon offer proved an overwhelming success for the company. White Castle introduced its hamburger to a wide audience. Today the White Castle chain includes 380 restaurants and has maintained the same marketing tradition of offering customers fast quality food with friendly service. Marketing Summary Due to Americans now desiring to live a healthier, low-carb lifestyle, White Castle and other fast food chains have seen a decline in sales. White Castle still sells affordable food with ease and convenience. And despite the sudden decline, White Castles sales have remained secure and steady. -Geographics A White Castle Restaurant can be found in the upper-middle through to the lower-class neighborhoods. -Demographics White Castle targets individuals who are constantly on the go, or working class families who may not have the time to come home early to prepare a meal for the family. -Behavioral Traits The trends seem to be fast, tasty food at a low and reasonable price, not to mention providing the utmost quality not only to consumers but to employees as well. Family values are highly important, especially since it is a family owned restaurant chain. Market Needs White Castle has maintained their All American appeal by sticking with pure100% Beef in making their tiny burgers. In addition, what has helped them expand tremendously was by adding a frozen line for those who want to enjoy the same quality burgers, without enduring the long drive-thru lines. Market Trends White Castle has expanded their menus to broaden their appeal. They have added new features such as the Jalapeno and Chicken Sandwiches. In addition, they allow for endorsements such as when Shrek(r) was in theatres. Also, several White Castle restaurants have partnered up with Churchs Chicken(r) to expand their offering. SWOT Analysis The SWOT analysis addresses the strengths, weaknesses, opportunities and threats facing White Castle. -Strengths * Pioneered the fast food and the use of the coupons system * Friendly and courteous employees * Fast, tasty food you can count on each time * 80 year history that shows reliability and longevity * White Castle is a privately held company * Introduction into new markets with frozen hamburger -Weaknesses * Menus are somewhat limited in what is offered to the public * Delayed entrance into the global market * Limited locations -Opportunities * For the growing population of health-conscious individuals, White Castle food is considerably lower in fat, calories and carbs when compared to their competitors (i.e. McDonalds(r) or Burger King(r) ) * Successful frozen food niche. -Threats * Many successful competitors with wider varieties * Growing concern with health diseases and obesity Competition McDonalds(r), Burger King(r), Taco Bell(r), KFC(r) and Wendys(r) are the obvious competitors for White Castle. Each competitor is now offering a low-carb or low-fat product to beat out the health craze that White Castle has not addressed yet. In addition, they all have a wide variety of products that appeal to almost any fast-food eater. Key to Success All of White Castles strengths are their keys to their success. They have the backing of 80+ years of experience and consumer loyalty while maintaining quality food. Also, their financial growth is excellent in an unstable market. Critical Issues White Castle needs to address and respond to the sudden rise in healthy weight-conscious eating if they want to stay competitive. In addition, expanding their menus would greatly improve their sales by offering customers more options. Lastly, a little more emphasis placed on their advertising techniques. Conclusion For over eighty years White Castle has limited its menu to the basics: burgers and fries. Very few items have been added to the menu and those that have are all deep fried foods. White Castle seems to be as reserved about adding menu items as it is with restaurant expansion. While most fast food restaurant chains continue to expand at a fast pace, White Castle has chosen to expand slowly and only in those markets in which it is successful. This slow expansion and limited number of outlets has led to quite a cult following of the restaurant chain. Customers are typically brand loyal to White Castle and introduce family and friends to the chain as well. The inclusion of childrens meals and promotions with childrens movies has also helped to promote the White Castle brand. In an industry where the current buzzwords such as Adkins and low fat impose a concern for the pursuit of a healthier diet, White Castle seems to be able to buck the trends and stick to the traditional, unhealthy burger and fries menu. However, more women have joined the work force, and teens have more disposable income than ever before, consumers are beginning to expect expanded menus with more choices. These choices must include the typical fast food fare as well as the low calorie, low carbohydrate options that are popular today. The limited menu and limited locations are two of White Castles biggest weaknesses as well as threats. The competition constantly changes menu items as consumers eating habits change and most are opening new outlets at a fairly rapid pace. White Castle may have to address these shortcomings in order to continue to survive in a world in which the large chains dominate. Expanding menus and frozen food offerings as well as a light menu would help the chain to expand its customer base. The chain should also consider researching other markets, including international markets in which they may be successful. Through these changes White Castle must continue to market to the incredible cult following that the restaurant enjoys. These are the generations of people that will continue to come back and introduce friends and family to the White Castle experience.

Harley Davidson

Harley Davidson What picture immediately springs into mind when Harley-Davidson is mentioned? The average person in an association game would likely say, "motorcycle". Indeed, Harley and motorcycle seem almost synonymous. Harley-Davidson is a household name to motorcycle enthusiasts, and the company is inarguably successful. In fact, they just celebrated their 100th anniversary in 2003. However, success was not always easy for this well-known company. It is no secret that they went through a major crisis in the mid-1980's. Ozley and Teerlink (2000) explain that during this time, "The ferocious competition from Japanese imports coupled with quality problems, lagging product design and development, and high manufacturing costs, created a major crisis at the motorcycle maker..."The crisis situation above is far from obsolete in today's society. In fact, it seems to be a most prevalent topic at present, especially during the election season as politicians discuss the countless jobs which are rapidly bei ng shipped overseas where companies can acquire cheaper labor.Harley-Davidson 1000 cc HT 1916

Nursing and Self-Care Management Case Study Example | Topics and Well Written Essays - 500 words - 41

Nursing and Self-Care Management - Case Study Example The hands are to be washed and before doing anything to the patient it is vital to explain to Mrs Smith whatever action about to be performed. I will enquire medical records of in a bid to establish the medical history of the patient as well as her feelings and perception towards the recent diagnosis. Finally, it will also be vital to enquire if there is any information that may be of great help towards the determination of the ailment as well as any leading factors that may have contributed to the patient’s latest predicaments (Paraska, 2012). Mrs Smith previous history indicated that she had been diagnosed with Osteoarthritis and lately congestive heart failure. Osteoarthritis is a condition that affects the joints of the human body. Normally the joints are cushioned with a cartilage that prevents friction between the joint bones during motion. However, when the cartilage deteriorates these bones rub on each other resulting in painful inflammation. The condition is common in women and children with the grossly affected age being the age of 40 to 60 years. Its characteristic symptoms are morning stiffness, pains at the joints, swell at the affected joints and reduced activities. Conversely, Congestive Heart Failure (CHF) is a condition characterised by loss of or shortness of breath, fatigue, and reduced activities. This is due to the heart fails to supply oxygen and nutrients to other organs or to all parts of the body (Fawcett & Madeya, 2013). The self-care management goal that is related to the above-discussed ailments is by examining Mrs Smith’s lifestyle and giving appropriate advice on the need to readjust her lifestyle.In most cases, individual lifestyle is always the causative factors that lead to arthritis. This can be due to remedied through regular exercising, maintenance of proper diet, proper sleep and others (Williams & Hopper, 2011). The intervention strategies that can be employed in the above-mentioned cases factoring her age is by advising her to try to maintain a healthy lifestyle by continuously getting involved in light activities, ensuring that she adheres her eating habits to proper dieting.

Diversity Consciousnesses development Essay Example | Topics and Well Written Essays - 2500 words

Diversity Consciousnesses development - Essay Example In the past, there has been a high level of exclusion in the work force. Such exclusion has been defined by discrimination by some minority groups as well as women in the work place. Minority groups in the United States exhibit racial differences from the mainstream population comprising of the white Americans (Dayer-Berenson, 2010). After immense research concerning diversity, it has emerged that it can be a source of a high level of creativity as well as innovation. Such realization has compelled and motivated American organizations to view diversity in a positive way. Many organizations are struggling to embrace diversity and utilize the potential of diversity in a bid to register growth in their organizations. As Americans become more accommodating of the minority groups, and as civil right movements place emphasis on the need for inclusion, a salient need for diversity consciousness has emerged. This paper will analyze diversity practices evident at the union county college as the focus organization in this study. Moreover, the paper will analyze the findings from two other organizations considering whether they have embraced diversity and whether the employers exhibit diversity consciousness. It is critical to understand the theories and perspectives that define the workforce diversity. With an increasing emphasis on the need for employers to develop diversity consciousness during the hiring process, there is a need to understand the relevant diversity practices that exhibit the presence of diversity consciousness. Evidently, the American workforce comprises of individuals from different backgrounds and personalities. Organizations that have embraced diversity usually benefit from such efforts as a diverse workforce exhibits more core competencies. In a bid to evaluate the modern theories that govern the workforce diversity, it is critical to consider the practices of a specified organization and evaluate the views of the employers concerning the issue